The long-awaited Gwen Stefani and Urban Decay eyeshadow palette releases on November 22, $58. Yet another item to add to your holiday wish list… if you can wait that long.
In an article by Refinery 29, Stefani said that one reason she is so excited to work with Urban Decay is because of the talented and dedicated visionaries behind the brand- two women who made their dreams reality.
Sandy Lerner and Wende Zomnir established U.D. in January 1996 in attempts to bring alternative selection to the beauty industry. Tired of muted colors, the two mixed nail polishes in an Orange County beach bungalow. Meanwhile, in Anaheim, No Doubt, had just released their hit album, Tragic Kingdom.
Now, almost 20 years later, these power women have come together to create a product truly representative of Gwen Stefani, but, ironically, on the neutral side.
The palette features 15 shadows: Blonde, Bathwater, Harajuku, Danger, 1987, Skimp, Steady, Punk, Baby, Anaheim, Zone, Serious, Pop, Stark and Blackout. Twelve of these shadows are new, but Stark, Skimp and Blackout are re-promoted U.D. shadows.
The question everyone is asking- “Why so many neutral tones?”
As you can tell by the names, Stefani wanted the shadows to be reflective of her life and everyday wear. While many fans were expecting to see bold colors, Stefani said that just isn’t her. She’s inspired by Old Hollywood classicism- a winged liner, full lashes and a perfect red lip.
Her taste in clothes, lipstick styles (Hola, chola), hair style and hair color may be wild, but her shadows have always stayed at a happy medium.
“If you look at the makeup I wear, it’s really quite simple. I know that sounds crazy, but it’s not bold shadows you know? I mean I’ve done everything, but most of the time, my eye is simple. I wanted to make it real and really what I wear.”
-Gwen Stefani said in an article with Stylecaster
Stefani may make a comeback with color if the rumors of a possible lipstick line are true. We can expect her signature bold red and burgundy lips.
Will you be purchasing the UDxGwen palette?