On Saturday I went to the Nordstrom Trend Show. The doors opened at 8 a.m., but the line began at 7. It was funny to see all of the ladies lined up in their most fashionable knits and boots, donning red (gasp) Starbucks cups in hands. I’ll admit it– my friend and I had Starbucks too.
We were handed goodie bags with samples of fragrances. I love the Flowerbomb perfume by Viktor&Rolf, score!
The top floor of the department store was unrecognizable. Racks were pushed aside to make room for a bright stage and a projector streamed videos and logos. DJ Shammy Dee hyped up the crowd and passed out raffle flyers and So-Cal’s Regional Beauty Director Cindy Tjon acted as MC for the event.
I came to see Gwen Stefani’s MUA Gregory Arlt, but the blurbs that the brand’s representatives gave were a short five minutes in which the rep. gave info on a few of the brand’s new products.
Mr. Arlt informed the crowd of MAC’s Nordstrom-exclusive palette, “Nordstrom’s Finest.” A $160-value it’s priced at $85. He stated that this season is, “All about being your own makeup artist,” and apparently, this eyeshadow palette will get you there. It’s definitely a start!
Smashbox announced another Nordstrom-exclusive: “Photo Op for Eyes” Set for $49: eyeliner, mascara, under-eye primer, lash primer, makeup remover and eyeshadow 24-hour primer. I’ve used the Full Exposure Mascara and must give it an A-, I was satisfied, but I don’t know if I’d pay $20 for it.
What I was really excited about is the Nordstrom-exclusive 10-piece Brush Set, $200 value priced at $89. Those brushes are so beautiful! I’m impressed that the two-in-one brush counts as only one of the 10, as well. The fan brush alone is priced at $18, so I’d say this is actually a deal.
Lancome promoted their “Auda[CITY] in Paris” Palette ($68, valued at $346… who would pay that?) Their presentation stole the show. The representative sang in French and English about the palette in a cool jazz tone, asking the crowd to snap their fingers.
Drybar’s owner, Alli Webb, was there to discuss the 3-Day-Bender 1-inch Curling Iron and the concept behind Drybar. Did you know all of their blowouts are named after cocktails? Mai Tais, Dirty Martinis, Manhattans… get it, ladies. She also promoted their “Triple Sec” 3-in-1 Texturizing Spray ($13-$26).
It was inspirational to see that in five years, Webb opened up more than 40 Drybars and now has a line of department-store products.
After about two hours the show ended, the stage cleared and the chaos began. The only thing girls love more than makeup is free makeup.
Stands were set up on the second floor for free oxygen-facials, nail polish application, hair styling, and Whish Body Butter and scrubs.
My friend and I waited in line for her to get a facial from Kate Somerville. The sales rep informed us of the importance of fragrance-free products, especially for those with sensitive skin. Out of all the products she used: the EradiKate Achne Treatment ($24), DermalQuench Liquid Lift Spray ($98), Dilo Oil ($65) and the IllumiKate CC Cream – I was most interested in the CC Cream.
Available in four shades to provide a veil of coverage that adjusts to each skin tone, the cream is illuminating and has SPF 50. The rep told us that illuminating creams are the way to go when trying to disguise breakouts because they’re more forgiving versus a matte finish.
Downstairs looked like the animal scenes from Mean Girls. Crowds filled the aisles of makeup counters and I was pushed against the glass. Loud chattering filled the air and I found myself shouting to my friend.
Products were all around, samples were being distributed, makeup appointments were filled and free clear, gooey moisturizing masks were applied on women– making the scene look like something out of a scary movie.
Okay, it wasn’t that dramatic, but it did get pretty overwhelming! It was a fun event and I recommend it for all beauty & fashion fans!
Until next week, XO- Ashleysita. I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)! For more good reads, head over to AshleyRuizWrites.com