You’ll Love These Lippies

Although it may be more timely to make a post about the AMA’s, one word: J. LO, or Thanksgiving makeup: your fav. lip balm and bold falsies, I couldn’t resist posting about Birchbox’s first makeup brand!

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A collaboration between Birchbox and YouTuber Glam Life Guru’s Tati, the L.O.C. (Love of Color) Collection features three lipsticks and five eyeshadow sticks.

I received the “Wildest Dreams” lipstick in my November Birchbox and, I have to say, it’s my favorite Birchbox product thus far.

Tati says the nice thing about the “Wildest Dreams” shade is that it has a blue undertone, which automatically makes your teeth look whiter. So flash those pearly whites, baby! No wonder I liked this product so much.

In addition to the color, the texture is a satiny finish that doesn’t leave lips feeling thick and cakey. I usually have a hard time applying chubby sticks, but this one went on easily and had a strong staying power.

One large complaint I’ve read in the Birchbox comments are the size of the product (.02 oz), palm-sized, for $8 each or all three for $18. I think the obvious choice here is to buy all three and save six bucks! Maybe they will release larger sizes in the future, but for now I’m satisfied with the quantity and price. Screen Shot 2015-11-24 at 9.46.32 AMimage

I haven’t tried the shadow sticks yet, but I’m loving the colors! I’m honestly kind of scared to use them because it’s been a loong time since I’ve used a shadow stick. I’m up for the challenge, though! Tati said that they are long-lasting and crease-proof, allowing for a few seconds of “play” or  application time.

What do you think of the LOC collection? And what’s your experience with eyeshadow sticks? I need advice and pep talks here, ladies!

Until next week, have a happy Thanksgiving! XO- Ashley

*All photos (except featured image) are from the Birchbox LOC Introduction Video, watch it here!*

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Nordstrom Trend Show Beauty Recap

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On Saturday I went to the Nordstrom Trend Show. The doors opened at 8 a.m., but the line began at 7. It was funny to see all of the ladies lined up in their most fashionable knits and boots, donning red (gasp) Starbucks cups in hands. I’ll admit it– my friend and I had Starbucks too.

We were handed goodie bags with samples of fragrances. I love the Flowerbomb perfume by Viktor&Rolf, score!

The top floor of the department store was unrecognizable. Racks were pushed aside to make room for a bright stage and a projector streamed videos and logos. DJ Shammy Dee hyped up the crowd and passed out raffle flyers and So-Cal’s Regional Beauty Director Cindy Tjon acted as MC for the event.

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I came to see Gwen Stefani’s MUA Gregory Arlt, but the blurbs that the brand’s representatives gave were a short five minutes in which the rep. gave info on a few of the brand’s new products.

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Mr. Arlt informed the crowd of MAC’s Nordstrom-exclusive palette, “Nordstrom’s Finest.” A $160-value it’s priced at $85. He stated that this season is, “All about being your own makeup artist,” and apparently, this eyeshadow palette will get you there. It’s definitely a start!

Smashbox announced another Nordstrom-exclusive: “Photo Op for Eyes” Set for $49: eyeliner, mascara, under-eye primer, lash primer, makeup remover and eyeshadow 24-hour primer. I’ve used the Full Exposure Mascara and must give it an A-, I was satisfied, but I don’t know if I’d pay $20 for it.

What I was really excited about is the Nordstrom-exclusive 10-piece Brush Set, $200 value priced at $89. Those brushes are so beautiful! I’m impressed that the two-in-one brush counts as only one of the 10, as well. The fan brush alone is priced at $18, so I’d say this is actually a deal.

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Lancome promoted their “Auda[CITY] in Paris” Palette ($68, valued at $346… who would pay that?) Their presentation stole the show. The representative sang in French and English about the palette in a cool jazz tone, asking the crowd to snap their fingers.

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Drybar’s owner, Alli Webb, was there to discuss the 3-Day-Bender 1-inch Curling Iron and the concept behind Drybar. Did you know all of their blowouts are named after cocktails? Mai Tais, Dirty Martinis, Manhattans… get it, ladies. She also promoted their “Triple Sec” 3-in-1 Texturizing Spray ($13-$26).

It was inspirational to see that in five years, Webb opened up more than 40 Drybars and now has a line of department-store products.

After about two hours the show ended, the stage cleared and the chaos began. The only thing girls love more than makeup is free makeup. 

Stands were set up on the second floor for free oxygen-facials, nail polish application, hair styling, and Whish Body Butter and scrubs.

My friend and I waited in line for her to get a facial from Kate Somerville. The sales rep informed us of the importance of fragrance-free products, especially for those with sensitive skin. Out of all the products she used: the EradiKate Achne Treatment ($24), DermalQuench Liquid Lift Spray ($98), Dilo Oil ($65) and the IllumiKate CC Cream – I was most interested in the CC Cream.

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Available in four shades to provide a veil of coverage that adjusts to each skin tone, the cream is illuminating and has SPF 50. The rep told us that illuminating creams are the way to go when trying to disguise breakouts because they’re more forgiving versus a matte finish.

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Downstairs looked like the animal scenes from Mean Girls. Crowds filled the aisles of makeup counters and I was pushed against the glass. Loud chattering filled the air and I found myself shouting to my friend.

Products were all around, samples were being distributed, makeup appointments were filled and free clear, gooey moisturizing masks were applied on women– making the scene look like something out of a scary movie.

Okay, it wasn’t that dramatic, but it did get pretty overwhelming! It was a fun event and I recommend it for all beauty & fashion fans!

Until next week, XO- Ashleysita. divider-5I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)! For more good reads, head over to


Why I Love Wet N Wild Makeup & You Should Too!

If you have the shopping itch, but your funds don’t quite agree, go splurge on some of these products. Your wallet will be happy and you will be too!

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Single Shadows .99

My all-time favorite eyeshadows. Brulee (right) is an everyday shadow for me. It’s a smooth off-white color that’s great for a base or just a neutral look. Nutty (left) is a grey shadow that has a slight metallic tint. I love wearing this as a crease and haven’t found a shadow like it!

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Walking on Eggshells $2.99

This is the ultimate trio eyeshadow. The shadows pair well together but also work well alone. I love using the top as highlighter on my brow bone and on the inner corners of my eyes. I often use the pink shadow as a cheek highlighter also!

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Wet N Wild Mega Liner $2.99 

Hands down my favorite eyeliner. The brush and formula make for easy application and it’s long-lasting.

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Wet N Wild Mega Last Lip Color $1.99 

Out of all the lipsticks I have, these are my favorite. With a price tag of $2, a long-lasting matte finish and a wide-range of colors, I’m SOLD. I have a collection of these, but the above are my favorites: nude Bare It All, deep deep red Cherry Bomb, bright orangey-red Stoplight Red and brownish red Cinnamon Spice. The lipstick itself isn’t angled so I like to line my lips first for a precise look!

If you don’t have any Wet N Wild products in your makeup bag, this is a great place to start. I promise you will love it. I get constant compliments on the lipsticks and the shadows are my all-time favs.

Until next week, XO- Ashley


I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)! For more good reads, head over to

The Palette that will Hold a Special Place with the Rest of Them

The long-awaited Gwen Stefani and Urban Decay eyeshadow palette releases on November 22, $58. Yet another item to add to your holiday wish list… if you can wait that long.

In an article by Refinery 29, Stefani said that one reason she is so excited to work with Urban Decay is because of the talented and dedicated visionaries behind the brand- two women who made their dreams reality.

Sandy Lerner and Wende Zomnir established U.D. in January 1996 in attempts to bring alternative selection to the beauty industry. Tired of muted colors, the two mixed nail polishes in an Orange County beach bungalow. Meanwhile, in Anaheim, No Doubt, had just released their hit album, Tragic Kingdom.

Now, almost 20 years later, these power women have come together to create a product truly representative of Gwen Stefani, but, ironically, on the neutral side.

Screen Shot 2015-11-03 at 1.20.23 PM The palette features 15 shadows: Blonde, Bathwater, Harajuku, Danger, 1987, Skimp, Steady, Punk, Baby, Anaheim, Zone, Serious, Pop, Stark and Blackout. Twelve of these shadows are new, but Stark, Skimp and Blackout are re-promoted U.D. shadows.

PopSugar‘s Kirbie Johnson shows us swatches of the palette below.

The question everyone is asking- “Why so many neutral tones?”

As you can tell by the names, Stefani wanted the shadows to be reflective of her life and everyday wear. While many fans were expecting to see bold colors, Stefani said that just isn’t her. She’s inspired by Old Hollywood classicism- a winged liner, full lashes and a perfect red lip.

 Her taste in clothes, lipstick styles (Hola, chola), hair style and hair color may be wild, but her shadows have always stayed at a happy medium.

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Screen Shot 2015-11-03 at 4.12.43 PM“If you look at the makeup I wear, it’s really quite simple. I know that sounds crazy, but it’s not bold shadows you know? I mean I’ve done everything, but most of the time, my eye is simple. I wanted to make it real and really what I wear.”

-Gwen Stefani said in an article with Stylecaster

Stefani may make a comeback with color if the rumors of a possible lipstick line are true. We can expect her signature bold red and burgundy lips.

Will you be purchasing the UDxGwen palette?

 I feel like I stole a glance into Gwen’s makeup bag– and I like what I see. Now I’m just waiting on the lipstick confirmation and release date!

I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)! For more good reads, head over to

Meet MUA’s Desi, Lustrelux, Chrisspy and More.

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We all watched Desi and Lustrelux’s Snapchats as they ventured to New York to attend the 2015 Gen Beauty event. Swooning over makeup and meet-and-greets, while we worked or sat home. It hurt even more when their beautifully edited trip recaps were posted to Youtube.

And now it’s our turn, Los Angelenos.

Gen Beauty is returning to LA on January 30th and 31st! What a way to start the new year. The earliest of the early bird tickets ($59) sold out in a flash, but the second set of early tickets ($89) are on sale now and available while supplies last until November 15th. After that the ticket price goes up to $159, yikes!

The event will feature a $200 swag bag, great networking, meet & greets and pop-up shops. Vendors are not listed yet, but past vendors include NYX, Lush, Ardell, China Glaze, Cargo Cosmetics, It Cosmetics, Smashbox and Too Faced, to name a few.

Confirmed Ipsy Stylists include: Desi Perkins, Lustrelux, Chrisspy, Michelle Phan, and Christen Dominique.

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Screen Shot 2015-10-27 at 1.34.08 PMI’m sure Generation Beauty will release updates on their website, Snapchat: IpsyOfficial and Facebook, so keep an eye out for announcements!

Will you be attending the event?! Maybe, I’ll see you there ;)

Until next week, XO- Ashley

*All images courtesy of Generation Beauty*


I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)! For more good reads, head over to

Top Five Halloween Makeup Looks

There’s only one Saturday left until Halloween and if you’re anything like me, you’re scrambling to find a costume. The top two things I want to base my costume off of? A wig and some kick ass makeup. Here’s my list of the top five Halloween looks I’ve found from my favorite beauty vloggers.
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1.) Chrisspy‘s Gangster Clown Look

I just love the twist she put on the clown with her infamous blue wig and red flower for that extra color pop. Check out her video tutorial here.

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Ssssamanthaa‘s Maleficent Makeup

I like how beautiful this makeup is. It’s clear Maleficent costume makeup, but it’s stunning. Check out her tutorial here.

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Leigh Dickson‘s the Cheshire Cat

The sheer beauty and detail of this makeup makes this look pretty intimidating, but it’s attainable thorough Leigh’s thorough tutorial, found here. I think this is really creative and I love the purple and pink feathers!

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Beauty with Tashy‘s Comic Book Pop Art:

We’ve seen Pop Art tutorials before, but this one is ultra manageable and I love that yellow shadow! Here‘s the tutorial.

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Made Yew Look Twice‘s Wednesday Addams

I’d just this the easiest and most recognizable look of all four because of it’s distinct characteristics. Makeup used in this tutorial should be found in your basic makeup collection, although you can pick up a makeup that’s a few shades lighter to get that extra pale look. PS- this wig is from Party City!

Which of these is your fav. Halloween look? Let me know in the comments below.

Until next week, XO- Ashleysita.


I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)!

The Holiday Gift Sets You’ll Want to Keep

I read on Facebook yesterday that there are ten Fridays left until Christmas. I double checked and it’s true! This gives us perspective on just how fast the holiday will be here, allowing ample time to prepare right now. Granted, I’ll still probably be perusing the mall on Christmas Eve’s Eve, wide-eyed and frantic, picking up last minute gifts.

As always, stores are ready for the holidays early and our fav. makeup brands have cooked up a holiday buffet of product gift sets that will leave us drooling. Here’s some of the top sets everyone is talking about.

Too Faced 

Le Petite Tresor ($29) 

Three full-sized lipsticks, regularly $22 each, in peachy pink Taffy, pinky neutral Nude Beach and semi-glittered burgundy Wham! It comes with a hand-sized sparkly turquoise bag.

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Melted Kisses and Sweet Cheeks ($36) 

Three mini Melted lip glosses in Nude, Peony and Fig, and Long-Lasting 16-hour Blush in Love Hangover, Justify My Love and Your Love is King.


Le Grand Palais $49

Includes: Eye shadow in White Christmas, Satin Sheets, Vintage Lace, Delightful, Moon on Their Wings, Cobblestone, City Lights, Dreamlight, String of Lights, Yule Log, Wish List, Arc de Triomphe, Belle Femme, Stiletto, Eiffel, Midnight in Paris, Champs Elysees and Party Dress. Blush in Stardust and Skyline. Luminizer in Flush and bronzer in Sun Bunny. Also full-size Better Than Sex Mascara and Melted Lipstick (w/ travel size Shadow Insurance).

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Le Grand Chateau $58 

Includes: Eye Shadow in Amour, Fleur, Je t’aime, Moi, Cheri, Tout Sweet, Pot Du Crème, Fifi, Le Femme, Bonjour, Merci, Oui, Le Marais, Rendezvous, Provence, Parfait, Tres Chic and Noir. Bronzer in Jolie, blush in Mademoiselle and Tres Fab, and full-size Better Than Sex mascara.

I don’t know if it’s the limited edition doll house packaging or what, but my attention is focused on this set rather than Le Grand Palais. It’s also convenient that there are three separately packaged eyeshadow palettes with their own bronzer or blush. The Too Faced description of the product says each palette makes a perfect stocking stuffer or gift, but I’d say I want to keep them all >:)

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Greatest Glitz Collector’s Set & Portable Palettes ($49)

This set is only available at Ulta and includes:

  • 3 removable, Amazonian clay eye & cheek palettes with 24 new, festive eye shadows and 3 exclusive blushes
  • Deluxe Lights, Camera, Lashes 4-In-1 Mascara
  • Deluxe LipSurgence Lip Crème in Flashy (warm pink)
  • Collector’s vanity storage box with pull out drawer and full size mirror

This box is a cute addition for a vanity area and it comes with a ton of great shadows and products, but it’s not realistic as a travel item… too bulky!

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Dressed to the Nines Lip Surgence Lip Creme Set ($34)

Nine lip cremes with extreme color variety. I’d say these are great stocking stuffers or giveaways.



Love, Lust and Lace Alter Ego Lip Gloss Set ($25)Screen Shot 2015-10-13 at 9.16.23 AM

Love, Lust and Lace Front of the Line Pro Pencil Eye Set ($29)

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Which of these sets do you have your eye on? My Christmas list is going to be filled with too many  eyeshadows, that’s for sure!

Until next week, XO- Ashley.


I’m always looking for new beauty, food and lifestyle blogs to follow! Connect with me on Instagram (@ashleysita) or Twitter (@ashley_sita)!